Substack has become the modern-day equivalent of starting a podcast a place to share ideas, build a following, and maybe even earn a little extra income.
In short, it’s a publishing platform that lets you send news updates, thoughts and newsletters straight to your subscribers’ inboxes. There’s no faff with coding or web design, just a clean, easy-to-use space for writing.
Readers can then sign up for free or pay for premium content, so there’s built-in potential to monetise expertise.
For anyone who wants a voice, it’s a brilliant way to showcase both thinking and personality. You’re not at the mercy of algorithms or chasing engagement spikes, it gives you a direct line to your audience.
You might want to create a Substack to build your personal voice and what’s more journalists use this as a source of reference as they do TikTok and Reddit.
Like most things, Substack rewards consistency, not bursts of inspiration and if your schedule already resembles organised chaos, you might struggle to post regularly. The trick is to start small, perhaps a monthly round-up, micro-thoughts and perhaps even repurposing best performing LinkedIn articles or posts.
As experienced content creators and PRs, we find that setting aside chunks of time to do different tasks really helps, whether it’s writing, pitching, selling in, drafting content or video editing, each hour breaks down to action-orientated tasks.
If you’ve got something to say, and enjoy the craft of saying it, then we say dive into Substack. Done right, it can be a creative outlet, a subtle PR tool, and a showcase of your thinking for potential clients who value intelligent marketing support and storytelling.
In a noisy, fast-scrolling world, a well-written words are a pause button a thoughtful read people genuinely look forward to. And that might just be the most powerful marketing move of all.
If you’d like setting up a Substack, give us a shout.
