To increase awareness and engagement for Sprive, a fintech platform that empowers UK homeowners to manage and reduce their mortgage debt more efficiently, via a touch of a button.

Our strategy was multi-layered, designed to consistently position Sprive as a go-to resource for mortgage advice and overpayment. We implemented a well-rounded programme, combining reactive and proactive PR efforts, including timely responses to breaking news, expertly crafted advice pieces, and compelling customer case studies. Strong visuals were integrated throughout to amplify the messaging, ensuring Sprive remained front-of-mind for journalists and consistently featured in key media outlets.

We positioned Sprive’s founder as a leading expert in mortgage advice, addressing a gap in the market where no accessible, media-friendly authority existed. This strategic approach led to securing high-value opportunities for expert commentary and thought leadership, establishing a solid foundation for broader communication initiatives and enhancing Sprive’s credibility and reach.

We collaborated with Sprive customers to share authentic, relatable stories of their mortgage challenges and the milestones they achieved through overpayments. By showcasing these personal and libertating journeys, we brought Sprive’s core messages to life, illustrating its real-world impact. This customer-centric approach resonated strongly with the media, resulting in extensive coverage across top-tier publications and positioning Sprive as a trusted ally for homeowners striving to manage their mortgages more effectively.