To increase awareness and engagement for Moor Hall Hotel & Spa in Sutton Coldfield during its 60th-anniversary celebrations, positioning the property as a cherished local landmark and a premier destination for relaxation, dining, and events.

Our strategy centred around highlighting Moor Hall’s rich heritage, its evolution over six decades, and its continued commitment to excellence. We developed a multi-channel PR and marketing campaign that blended nostalgic storytelling with contemporary offerings. This included leveraging the anniversary as a platform for media outreach, customer engagement, and community involvement, while integrating visual and experiential elements to captivate audiences.

We delved into Moor Hall’s archives to uncover fascinating historical anecdotes and milestones, weaving these into press materials and content to emphasise the hotel’s legacy. Key spokespersons, including the hotel’s leadership team, were positioned as custodians of this heritage, providing engaging insights into the property’s journey and future vision.

To amplify visibility, we hosted a series of celebratory events, including a glamorous 1960s-themed evening, exclusive spa packages, and special dining menus inspired by the decade. We invited local media, influencers, and loyal guests to partake in the celebrations, ensuring the events were widely shared across social and traditional media.

The campaign also focused on storytelling, featuring interviews with long-standing team members and testimonials from multi-generational guests who had created lasting memories at Moor Hall. These human-interest angles brought the anniversary to life, creating a strong emotional connection with the audience.