At the heart of any successful PR campaign is a strong relationship with the media. At Chorus Comms, we talk with journalists daily, building connections that turn pitches into headlines and ideas into stories.
The Value of Media Relationships
Journalists are inundated with pitches, many of which go unread. Strong relationships make the difference between being ignored and being featured. When you take the time to understand what journalists need, you not only make their job easier but also boost your chances of securing coverage.
How to Build Stronger Media Connections
- Do Your Homework:
Tailor your pitch to the journalist’s interests and the publication’s audience. Generic outreach is a surefire way to be overlooked. - Be Reliable:
Provide accurate information and respond quickly to queries. Journalists value sources they can trust. - Stay in Touch:
Media relationships don’t end after one story. Keep the conversation going with timely updates and new angles.
Chorus in Action
We’ve built relationships that last, making us a trusted partner for the media. By understanding what journalists need, we ensure our clients are always part of the conversation.
