To raise awareness and engagement for IE Hub, a financial wellbeing platform that enables individuals to manage their finances more effectively by simplifying income and expenditure data sharing with creditors. The goal was to position IE Hub as a vital tool for promoting financial resilience and helping users regain control of their financial future.

Our strategy aimed to elevate IE Hub as the go-to resource for individuals facing financial challenges. By combining proactive and reactive PR tactics, we established IE Hub’s expertise through timely responses to relevant news, insightful advice articles, and relatable case studies from users. Engaging data-led insights were central to our storytelling, ensuring the brand remained prominent across consumer and industry media.

We positioned IE Hub’s leadership team as thought leaders in financial wellbeing, filling a gap in the media landscape for accessible, expert voices in this area. This proactive approach resulted in consistent opportunities for expert commentary and articles, which underpinned broader campaigns to build credibility and visibility.

To humanise the platform, we collaborated with IE Hub users to share compelling stories of how the service helped them navigate financial difficulties, from managing debt repayments to budgeting effectively. By focusing on real-world outcomes, these narratives demonstrated IE Hub’s value and resonated deeply with journalists and their audiences.