What is the future of influencer marketing

As more and more people realise being an influencer is a career path they can take seriously, the niches are really starting to define themselves. While it’s easy to get starry-eyed, small businesses really shouldn’t be wondering if they can stretch the...

Is content marketing over?

“Content is king” has been one of the most over-used phrases in marketing meetings going on for a decade now. With marketing trends having notoriously short shelf lives, the continued focus on content has been, if nothing else, impressive. The longevity makes sense,...

The importance of a good blog

When we talk about blogging, it’s interesting to think of its humble beginnings: once a web-log for the internet savvy, now a blogger is widely accepted as part of today’s professional marketing landscape. Blogging has caught on for a reason. We at Chorus have...