What is the future of influencer marketing

What is the future of influencer marketing

As more and more people realise being an influencer is a career path they can take seriously, the niches are really starting to define themselves. While it’s easy to get starry-eyed, small businesses really shouldn’t be wondering if they can stretch the...
Is content marketing over?

Is content marketing over?

“Content is king” has been one of the most over-used phrases in marketing meetings going on for a decade now. With marketing trends having notoriously short shelf lives, the continued focus on content has been, if nothing else, impressive. The longevity makes sense,...