The Chorus Blog

To print or not?

Written by Lucy Guthrie, www.wearemadcreative.co.uk   Printed matter: letters, flyers, leaflets and brochures - are they still a relevant marketing resource? Interestingly, as I sit to write my thoughts on the value of printed advertising I have just picked up...

How to have a right Royal knees up!

As if the stars have aligned, this weekend we’re set to have blue skies, the FA final and – a Royal Wedding! Not got an invite? That’s ok, at www.choruscomms.co.uk we’ve got some great advice on how to have ‘a right Royal knees up’. 1)    Ask the Queen: Each household...

What is the future of influencer marketing

As more and more people realise being an influencer is a career path they can take seriously, the niches are really starting to define themselves. While it's easy to get starry-eyed, small businesses really shouldn’t be wondering if they can stretch the budget for the...

Why we’re giving ourselves flowers today!

Valentine’s day is here and love is in the air – we’ve seen both the endearingly heartfelt confessions and the cheesy last-minute greetings cards this morning. However, here at Chorus we’re celebrating with a little bit of self TLC, starting with flowers. We spend too...

Is content marketing over?

“Content is king” has been one of the most over-used phrases in marketing meetings going on for a decade now. With marketing trends having notoriously short shelf lives, the continued focus on content has been, if nothing else, impressive. The longevity makes sense,...

The importance of a good blog

When we talk about blogging, it’s interesting to think of its humble beginnings: once a web-log for the internet savvy, now a blogger is widely accepted as part of today's professional marketing landscape. Blogging has caught on for a reason. We at Chorus have seen...