The Chorus Blog
Setting the pace for PACE, this winter
Jenny is braving the cold waters for charity that's close to home. It’s safe to say that over the past few years, we’ve all grown a little tired of being forced indoors, doing the same mundane weekend tasks, just to pass the time. Coming out of lockdown, I was craving...
Progress not perfection
Ugh, bad hair day. Yuk. Ooh not good, you look so tired. Girl, you need to get yourself to the gym. PDQ! You still haven’t actioned this off the to-do list, what’s going on?! Sound familiar? These are things that I say to myself a few times a week – or I used to –...
It’s ALL about communication
This month, I’ve been doing a lot of talking about communications and marketing communications. Whether it’s in the Facebook group, on Instagram, to my friends, my family and business friends, too. Specifically, however, how to improve it, how to do more of it,...
Note to self on proactivity
I know, I know - you've read it all before. But take a moment to read this - I'll make it as succinct as I can. To me, being proactive means focusing on what’s important, not just what’s urgent. Trouble is, like so many other people, I'm just as guilty as the next...
How a Netflix documentary kick started my 2019
In truth, I can take or leave football, but one Saturday night-in after Christmas, the Sir Bobby Robson documentary on Netflix ‘just happened’ to be on and, somewhat unexpectedly, I was hooked. Initially, watching out of the corner of my eye whilst researching...
My date with Sheila and how her stories inspired this blog
As a small business owner and PR coach, I often find myself working in some pretty unusual places – the oddest one to date being on a chicken bus in northern Nicaragua, surrounded by…you guessed it! (the clue is in the name, if not). Getting out of the office to work...
PR – What to expect and how to manage your own expectations
Gaining press coverage is hugely valuable. It gives you and your brand kudos, credibility and exposure to potential clients and customers. It enables you to offer advice, provide tips, tell your personal or business stories, or even promote something you’re launching....
Why coasting in business isn’t good
The alarm pings at 5am, I hit snooze twice and by 5.30am I am usually shuffling around in the kitchen, kettle on and ready to power up. I choose this time because it’s quiet. Just me and the cat, in fact. No children, no husband – just silence. And it’s a beautiful...
Join the Chorus PR Studio!
If you're an entrepreneur, doing your own PR can often sit at the bottom of the things-to-do list. Endless calls to journalists, not knowing if your pitch has hit the spot with a particular contact, and understanding what other tactics you can adopt to catch the...
How to escape the World Cup
For some non-football-loving business owners, the World Cup is a great opportunity to escape – time to dedicate a full 90 minutes doing those things that you’ve perhaps been putting off for a while, or something that just seems to get placed at the bottom of the to-do...