What is the future of influencer marketing

What is the future of influencer marketing

As more and more people realise being an influencer is a career path they can take seriously, the niches are really starting to define themselves. While it’s easy to get starry-eyed, small businesses really shouldn’t be wondering if they can stretch the...
Why we’re giving ourselves flowers today!

Why we’re giving ourselves flowers today!

Valentine’s day is here and love is in the air – we’ve seen both the endearingly heartfelt confessions and the cheesy last-minute greetings cards this morning. However, here at Chorus we’re celebrating with a little bit of self TLC, starting with flowers. We spend too...
Is content marketing over?

Is content marketing over?

“Content is king” has been one of the most over-used phrases in marketing meetings going on for a decade now. With marketing trends having notoriously short shelf lives, the continued focus on content has been, if nothing else, impressive. The longevity makes sense,...
The importance of a good blog

The importance of a good blog

When we talk about blogging, it’s interesting to think of its humble beginnings: once a web-log for the internet savvy, now a blogger is widely accepted as part of today’s professional marketing landscape. Blogging has caught on for a reason. We at Chorus have...